October 24, 2012 Leave a comment
Run harder. Hurt less. Hoka OneOne gives you back your run.
July 24, 2012 Leave a comment
The Hoka OneOne Demo Tour will be live shortly. If you didn’t get along to any of our demo runs last year, it’s a simple but very fresh idea.
Based from a running group, tri group, or specialist shoe store’s venue of choice, we (Hoka) turn up with a bunch of our latest shoes. You put on a pair that fits. We all go for a run, 5 to 15km depending what everybody’s up for. If you enjoy yourself, you can buy shoes from our stockist. If you don’t, well that’s a shame. Maybe next time.
See what we’re saying? It’s all for you, the runner, and at no obligation.
Central Coast, Melbourne, and Brisbane dates are to be confirmed, as are more dates around Sydney, Penrith , and Cronulla.
The Running Company, Potts Point. Wednesday August 8th, 6:30pm .
FootPoint Shoe Clinic, Mosman. Saturday August 18th, 8am.
Forster in cooperation with Mary Yule’s running group and Manning Shoes, Saturday August 25th, 7am. Venue TBA
More dates and locations to come. Get to the one nearest to you.
July 19, 2012 Leave a comment
Over the next 7 weeks, we’ll be bringing Stinson Evo, Bondi B, and the all new road ripping Tarmac to our retailers across Sydney, as well as running groups, podiatrists, and fitness clubs for you to test out properly on runs of 30-60 minutes. You’ll have the very unusual chance to properly try out running shoes before buying them, or not buying them.
We’ll be collecting contact details and putting everyone who tries our hot new road shoe or other shoes in our range into the draw for a hot new pair of Hoka OneOne and our new tech running singlet – all in time for a season of hot summer running.
Sydney Running Centre, Northside Runners, Runnulla, Panthers Cycles, Dr. Foot Solutions dates to be announced…
July 5, 2012 Leave a comment
They’re finally here – the first Hoka OneOne Bondi Speeds to go on sale anywhere in the world!
Check out the all new Bondi Speeds with thinner tongue and speedlaces and MENTAL red n gold colouring, perfect for flashy triathletes, speedy marathoners, and down and dirty ultra runners. Also unloading into the warehouse and straight back out again, we have new women’s Bondi which are classy blue with white and grey trim, and a fresh upload of the ever-popular Stinson Evo Flag.
Get your orders in fast, to your local running store or to http://www.HokaOneOne.com.au
These babies won’t last long!
May 17, 2012 2 Comments
With nicknames running the spectrum from Dr. Jess to The Terminator, Jess Baker was the first of the current crop of runners named to represent Team Hoka. She caught our attention with her brilliant 100-miler debut on the Great North Walk in November 2011, running the second fastest women’s time ever recorded on the course covering the brutal 174km in 25:20. With a number of marathon podiums, a Top 10 at The North Face 100 in 2011, and abundant communication skills evident from her work in the field of child psychology, Jess seemed the kind of complete runner and raw talent around whom we could begin to build an exciting team.
In the 6 months since she came on board, she has exceeded both our expectations and our hopes. Part of the 5-member Team Born To Run, she is in the middle of completing the Racing The Planet’s 4 Deserts Grand Slam. Running 250km multiday stage races in Chile’s Atacama, China’s Gobi, Egypt’s Sahara, and Antarctica within a period of roughly 7 months, the team is promoting a newly formed charitable foundation, aimed at promoting better health through running, and specifically raising research dollars for Type 1 Diabetes.
Returning from the world’s highest desert in March, she almost immediately set out on the GNW250, running from Newcastle to Sydney alongside Commonwealth 24-hour rep and bee-powered endurance star Meredith Quinlan, covering over 250km of flooded rolling technical single trail in 54:52, sleeping less than 40 minutes en route and shattering the previous record laid down by Darrel ‘Poppy’ Robins and his cohorts by more than 11 hours. Competing in the World 24-hour Rogain Championships in Prague in August alongside Australian World Champion Gill Fowler, 2012 is proving to be anything but quiet for this compulsive trail runner.
Hoka OneOne: What do you think it is about TNF100 that galvanizes such growing excitement from runners old and new each year? Jess: The beauty and harshness of the mountains. Geeky comment, but I would urge everyone to have a read of Henry Lawson‘s poem the “Blue Mountains“; as you run the course it comes to life.
Hoka OneOne: With some big running and racing already done this year, how will you define success on the day?
Jess: I am excited about all the Born to Run team competing in North Face this year– a strong finish by all members will be an awesome success.
Hoka OneOne: You’ve just set a course record running from Newcastle to Sydney on the GNW250 with Meredith Quinlan, you’re in the middle of the 4 Deserts Grand Slam with Team Born to Run leaving for the Gobi Desert in China in less than 3 weeks: where does running 100km fast without 40 degree heat or a 10kg backpack sit in the scheme of things for you right now?
Jess: I was soo excited about the prospect of running “fast”, and my knees and shoulders have been VERY happy to drop the backpack for a bit. I feel that this is perhaps the fittest that I have ever been. However, I am also carrying the most niggles I have ever had. I accept (and kind of embrace!) pain in an Ultra, but wasn’t quite banking on it from the start. Let’s see who wins; the fit cardio or the painful niggles and unfamiliar negative cognitions. I am sure when I step out on the trail in my sparkly rainbow beanie, all will be good again.
Hoka: Anything you’d like to say about your shoes?
Jess: They took me 250km across the salt plains of Chile, and 250km+ on the rugged trails of GNW!
May 10, 2012 Leave a comment
Appropriate that runners wearing Hoka OneOne dominated the podium at this year’s Miwok 100km in California, considering the course does take in Stinson Beach.
For Australian readers, the course has roughly the same elevation gain as The North Face 100. With roughly 4,000m of vertical, Miwok’s course records are held by legendary female ultrarunner Ann Trason and 2011 Montrail Ultra Cup Winner and Hoka OneOne athlete Dave Mackey. Trason’s 8:55:49 record set in 2001 continues to obliterate all challengers, with this year’s female winner coming in at 10:35:14.
This video of the race from the Endurables should get you lacing up and running out the door in about 10 minutes flat – great clip.
Mackey won again this year, in a time of 9:14:06, 15 minutes ahead of Price on 9:28:30. Price no doubt appreciated the Hoka freshness in his legs, holding 3rd placegetter Jesse Haynes out by just 25 seconds. Race results also available at RealEndurance.com.
April 28, 2012 Leave a comment
6 Top Tips for runners preparing for The North Face 100
With so many different approaches, no list can be complete, but this should be food for thought as you head out on your training weekends.
1. Final gear checks now. Is your torch bright enough to see tricky terrain clearly in the night? If you’re not finishing under 16 hours, does your shell keep you warm in 0 degrees with wind chill? Are your socks comfortable running 20km in the wet and cold? These 2 gear lists are particularly helpful – Bryon Powell’s gear list discussion for UTMB in 2011: http://www.irunfar.com/2011/08/utmb-gear-quest-2011.html and Dan Bleakman’s Ultra168 gear list for North Face 2012 http://ultra168.com/2012/04/03/the-essential-north-face-100-gear-list/
2. Fatigue is a resource. Training fresh and sunny on a section of course you’ll probably hit exhausted after sunset isn’t as helpful as it could be. Know the course as it will be on race day. Do yourself a favour – run in reverse from the end of a section you’re training on to get some fatigue happening and then run it in the direction you’ll hit it on race day.
3. Train smart to race smart. Can you drink 1 litre of water and then run 30km carrying just 1 more? You have to carry a rain jacket and spare torch, they don’t have to be the ones you use. Plan to swap lighter mandatory items for heavy better functioning items near to the time you use them, but plan smart – don’t get stranded 50km from gear you need.
4. Checkpoint planning. Do you have support crew to help you in and out faster? Is there a CP you plan to take your time? Do you need to stop at all? Or if self-supporting, how are you going to make your own drop bags easy to find when you’re tired. A big snaplok bag with your name on it? An ice cream container wrapped in fluorescent tape? A Pringles can filled with gels and electrolytes attached to a tin foil flag? Leaving instructions for yourself from 55km onward – ‘take this’, ‘eat these’, ‘leave lighter one’, can also be helpful. And pack gels away from scissors. . .
5. Fuelling. Be prepared to need more carbs as fuel than usual, and have some protein to support your body. As more muscle breaks down during the race, fewer fibres have to do more work to keep you going. An increased workload means a need for more energy. Sports drink powders are easy to carry in reserve, or just carry a bit extra of what normally works for you. Research suggests that 5-8g/hr of protein – from sources like nut bars and some gels, Accel or 2nd Surge for example –can be of benefit to an active body under exertion. And everybody wants savoury flavours – Le Snak, salt & vinegar chips, olives – by the 60km mark.
6. Enjoy it! Yes, running 100km better challenge you, but if your mindset is that you’re going to run for 10 or 15 or 20 hours with your head down and not talk to anybody, you’ll miss some amazing people as they run past. And you’ll probably miss out on some insight that will make your next ultra even better.
Best of luck, from the runners and crew at Hoka OneOne Australia.